Digital Economic Transformation And Market Structure: A Systematic Literature Review

Muhammad Budi Utama; Fahrul Hudatil Atkiyan

Authors

Muhammad Budi Utama Akademi Bisnis Lombok Author https://orcid.org/0009-0003-2602-1811
Fahrul Hudatil Atkiyan Akademi Bisnis Lombok Author

Keywords:

digital economy, market structure, platform economy, systematic literature review, competition

Abstract

The rapid advancement of digital technologies has fundamentally transformed economic structures and market dynamics. This study aims to systematically examine the implications of digital economic transformation on market structure through a qualitative approach using a Systematic Literature Review. The research adopts the PRISMA framework to ensure a structured and transparent selection of relevant literature from reputable academic databases published between 2015 and 2025. The findings reveal that digital transformation significantly reshapes market structures from traditional competitive models toward platform-based and highly concentrated markets. Key characteristics such as network effects, economies of scale, and data-driven advantages contribute to the emergence of dominant firms and increasing market concentration. In addition, the study identifies a shift in competitive dynamics from price-based competition to innovation-driven and ecosystem-based competition. While digitalization enhances efficiency and expands market access, it also raises concerns regarding reduced competition and higher barriers to entry. This study contributes by providing a comprehensive synthesis and a clearer conceptual framework for understanding market structure in the digital era. The findings offer important implications for policymakers and business actors in designing strategies that balance innovation with fair competition in the evolving digital economy.

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